I met Tom Asacker a couple of months ago, when he approached me to produce a fun little tie-in for his latest book; A Little Less Conversation: Connecting with Customers in a Noisy World.

Here’s the video:

Tom is the salt of the earth, and he was a joy to work with. If you read his book, you’ll see that he takes a very refreshing approach to marketing and branding, one that I really identified with. His belief is that to get people’s attention in a really competitive marketplace (how many times have we heard that phrase?), you have to be different. You have to provide the unexpected, you have to define yourself with enthusiasm and inventiveness.

Tom explains what this means:

Offer [customers] an experience that will demonstrate your passionate belief in your brand, in helping them. Articulate it with your innate and powerful, human voice and empower them to share it with others. Turn off the marketing noise (frankly, we’re all pretty sick of it), and turn up the volume of your childlike sense of wonder, compassion, and rampant enthusiasm.

What Tom is saying here made a big impact on me, because that’s really what Nutintuit Studio is all about; telling accessible, enthusiastic, and fun stories about products and ideas. I believe in making memorable experiences around the human need for understanding, or as I like to call it, funderstanding, and I believe in doing it with a “childlike sense of wonder” always close at hand.

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